Longines Realty, Inc., is a real estate firm with a tradition of quality service, management excellence, and timely performance. We provide personalized service and work with our clients as a team. Client satisfaction, trust, and comfort are our top priorities. Longines firmly believes that communication is vital to success, and we encourage the active participation of our clients in our work. We orient ourselves as a team builder by bringing people together in our work and establishing a forum for communication and the exchange of ideas, thereby optimizing the opportunities for success.

Led by Bill Lam, our team provides thorough local market knowledge, worldwide market perspective, industry-leading reputation and a very successful track record over 30 years of combined industry experience. Bill, a veteran real estate developer and broker with over thirty years of experience in the development, management, sale, and rental of commercial properties, has done much to revitalize the commercial real estate in Chinatown through bold and astute application of new approaches in diversifying the local business base and matching the locations with businesses that suit the character and needs of the surrounding community.





building preventative maintenance programs and monitor building mechanical systems which not only allows the building to run efficiently, but also to prevent system failure. This allows us to reduce downtime, lower costs (repairing vs replacing), and to mitigate renter frustrations. Any work done by vendors and contractors in regards to the maintenance and operations of building is overseen by us. We manage the bid process, review bid spec proposals and comparison spreadsheets and make board recommendations as appropriate. Complete inspections of the building, its systems, equipment and outside areas are performed periodically. Surprise inspections are made from time to time, sufficient to keep building staff alert but not so frequent as to interfere with the working relationship so crucial between building staff and corporate management.


financial and administrative oversight, including preparation of annual budgets and capital plans, monthly and quarterly reporting, annual operating expenses and real estate tax reconciliations, variance analysis and rent collection. We work with the Board to establish an annual operating and capital budget and the common charges needed to balance it. To effectuate a balanced budget, we can work with the board to establish a multi-year plan which identifies, anticipates, evaluates and prioritizes the short and long-term needs for the building.


the Leasing Specialist in the preparation of lease and/or rental agreements, also assisting in managing tenant option rights and information. We make sure to not only foster, but also maintain strong tenant relationships and solve all complaints properly. We effectively manage and oversee the junior Property Management personnel, ensuring that all buildings staff consistently engages with residents in a courteous, timely and proactive manner on all quality of issues, while also ensuring the building and grounds are in compliance with all required city, state, and federal ordinances and monitor statues and resolution of any open citations.





Our experienced leasing team represents both landlords and tenants to arrange retail leases throughout NYC. Our success in commercial leasing is the reason landlords provide us with the exclusive representation rights on prime New York City retail spaces and international tenants rely on us for establishing flagship locations in our local market.



Our conscientious and dedicated sales team successfully utilize their diverse backgrounds and versatile capabilities to suggest targeted deals in an efficient and effective manner. Being well versed in both Chinese and American cultures and their respective languages, they effectively bridge cultural and language barriers, optimizing our ability to serve a diverse clientele. With over $1 Billion in transactions, our team successfully closes on institutional size deals on a consistent basis. Property owners have the confidence in our ability to properly care for confidential information and provide us with off-market investments.



Our management team guarantees that the most ideal professionals will be designed for your project. We deliver superior performance in all aspects of property management, including, but not limited to, developing ground-up projects, re-positioning properties for current of forecast market conditions, negotiating tenant leases, supervising capital projects, screening tenants, inspecting properties and managing liability.